About this episode
The world’s oldest advertising medium has reconfigured itself for the digital age. Zachary Crockett looks up. SOURCES: Anna Bager , president and C.E.O. of the Out-of-Home Advertising Association of America. Dan Levi , chief marketing officer at Clear Channel Outdoor. RESOURCES: " Advertising Proves Resilient Amidst Economic Uncertainty, " ( Magna Global , 2025). " Clear Channel Outdoor Holdings, Inc. Reports Results for the First Quarter of 2025 ," ( Clear Channel Investor Relations , 2025). " The Bigger, The Bolder: Outdoor Advertising ," by Judy Gonyeau ( Journal of Antiques and Collectibles , 2024). " How Digital Billboards Target Passersby (Hint: It's Cellphone Data) ," by Karen Duffin ( NPR , 2020). " The hottest advertising trend of 2018? Billboards. " by Zachary Crockett ( The Hustle , 2019). " Model Legislation for Banning Billboards ," ( Scenic America ). Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.