About this episode
Interest in houseplants has exploded in recent years. But what causes floral trends, and prices, to grow? Zachary Crockett sows a few seeds. SOURCES: Justin Hancock , director of research and development at Costa Farms. Brian Williams , co-owner of Brian's Botanicals. Sarah Williams, co-owner Brian's Botanicals. RESOURCES: " Bidding Wars and $1,000 Succulents: The Wild World of Rare Houseplants ," by Hannah Holland ( The Washington Post, 2023). " Houseplants Boomed During the Pandemic. Gen Z and Millennials Say the Popularity Is Here to Stay ," by Lucia Starbuck ( KUNR, 2022). " The Most Iconic Houseplant Trends Through the Decades ," by Wretched Flowers ( Architectural Digest, 2021). " Meet the Plantfluencers ," by Penelope Green ( The New York Times, 2018). Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.