Episode 134: The Art Licensing Playbook with Cat Coquillette

Think your art isn't licensable? Wrong. Cat Coquillette is here to shatter every myth holding you back from royalties, confidence, and freedom. In fact, this episode is a masterclass in how artists actually get their work onto products at companies such as Target, Anthropologie, Netflix, Disney, and beyond. Within months, Cat was earning enough through licensing to pay her rent. Within a year, she quit her day job. Today, she runs a global brand from her laptop in Thailand. In this episode, we dive deep into the licensing world. The truth, the myths, the mistakes, the contracts, the payouts, and the timelines no one tells you about. Cat explains how to pitch manufacturers, how to know if your art is licensable, how royalties work, and how to protect yourself legally so you never end up with a sad little 76-cent royalty check. What you'll learn: Why your art doesn't need to be perfect to be licensable How to identify trends without selling your soul The simplest way to pitch manufacturers today How royalty payments actually work And how to know if licensing is right for your art practice This episode will light a fire under you. Whether you're brand new or dreaming big, Cat gives you the exact steps to start today. Make sure to subscribe to this podcast so you don't miss a thing! And don't forget to come hang with me on Instagram @jodie_king_. Interested in being a guest on a future episode of Honest Art®? Email me at amy@jodieking.com! Resources mentioned: Extended! You can snag the Color Course for Rebels Bundle until January 1st. Enjoy the Color Course for Rebels 101+102, The Mother Color™ Course, and Instagram for Artists for just $207: https://www.jodiekingart.com/offers/FtkRAtLt/checkout Check out Cat's Website Check out Cat's Full Collection Deck that she has graciously shared with us: https://catcoq.com/licensing-expo-2025 See the Courses Cat Has to Offer ; Especially her course on licensing - The Art of Collections™ View Cat's Portfolio Learn More about Cat's Private Mentorship Community, The CatCoq Collective™: https://www.catcoq-collections.com/ Society6: www.society6.com Jessi Raulet, who owns EttaVee , is an abstract artist who is successful in licensing her art. View her work. Interested in attending a live workshop? Stay up to date on my upcoming in-person workshops here: https://jodieking.com/workshop Cat's Agency: Jewel Branding Have a question for Jodie? Ask it here: https://forms.gle/hxrVu4oL4PVCKwZm6 How are you liking the Honest Art® Podcast? Leave us a review on your favorite podcast platform and let us know! Watch this full episode on my YouTube channel: https://www.youtube.com/playlist?list=PLMquJfuMsSg0fr46BRdia1cWd-81GThzF For a full list of show notes and links, check out my blog: www.jodieking.com/podcast