About this episode
"Your brand is what differentiates your product, not the product itself." Today, Leila (@LeilaHormozi) identifies the top five mistakes that personal brands make when building a business. She emphasizes the importance of centralized oversight, protecting brand integrity, and focusing on the brand as the competitive moat. Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business. Timestamps: (3:30) - Not building a brand for money (5:26) - Mistake #1: Trying to be both talent and CEO (8:14) - Mistake #2: Building multiple businesses instead of product lines (12:59) - Mistake #3: Slinging sh*t (15:12) - Mistake #4: Misidentifying success source (17:52) - Mistake #5: Outsourcing the core machine Follow Leila Hormozi’s Socials: LinkedIn | Instagram | YouTube | Twitter | Acquisition