The Folsom Four: How a Grassroots Effort Stopped a Sales Tax Hike

In this inspiring episode of American Potential, host Jeff Crank talks with Sarah Norberg, a determined citizen from Folsom, California, who joined forces with a small group of like-minded individuals to defeat a proposed permanent sales tax increase in their city. Armed with limited resources but a lot of grit, Sarah’s group—dubbed the "Folsom Four"—took on well-funded proponents of the tax, including influential unions and developers. Sarah shares how they used creativity, grassroots tactics, and sheer determination to rally the community against the odds. From delivering yard signs to crafting compelling arguments for the voter guide, the group’s efforts led to a decisive victory, with voters rejecting the tax increase despite being outspent nearly 20-to-1. This David vs. Goliath story highlights the power of grassroots activism and serves as a blueprint for ordinary citizens to make an extraordinary impact in their communities. Tune in for lessons on how you can stand up for fiscal responsibility and make your voice heard!