About this episode
Forty percent of buyers just want to click a button and purchase without ever talking to a salesperson. At the same time, most people want to be sixty to eighty percent through their own research before they even consider booking a call. In this new landscape, marketing is no longer a support function for sales. It is the engine. Brad explains why the balance has shifted to eighty percent marketing and twenty percent sales, and what that means for every business owner who wants to scale. In this episode of The $100M Entreprenuer Podcast, Brad unpacks the 100M growth flywheel and shows how each turn of the wheel builds momentum through three areas. First, he breaks down the three layers of lead generation, from top of funnel education to bottom of funnel buying decisions, and explains why you need at least seven hours of content across multiple platforms for serious buyers to study. Then he dives into how social media has become social proof media, why one in five posts should clearly tell people what you sell, and how raise your hand marketing, nurture sequences, and simple sales systems convert interest into revenue. Finally, he walks through retention, mapping the first hundred days, training A-grade customers, and using the power of “only” so you onboard the right clients at the right pace. If you are ready to build a growth flywheel that keeps spinning faster as you scale, this episode will give you the practical structure to start putting in place today. Subscribe now so you never miss a strategy that can change your business and your life. About Brad Sugars Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone. Please click here to learn more about Brad Sugars: https://bradsugars.com/ Learn the Fundamentals of Success for free: The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter