October 15, 2025
Episode 147 - The Messy Middle: When to Outsource vs. What to Own in Your Photography Business
Motherhood Anthology: Photography Education for a Business You LoveAbout this episode
Starting over in a new market can feel overwhelming, especially when you're moving to one of the most competitive photography cities in the country. But what if that challenge is exactly what you need to step into the next level of your business? In this episode, Ali Payne talks with Kayla Victor of Kayla Mari Photography about navigating this major transition by investing in business coaching, deciding what to outsource versus what to own, and building a brand identity that truly serves her goals. We talk about: How understanding your brand at its core helps you attract the right clients and build confidence in your business Deciding what to outsource and what to keep The difference between destination market strategy and local market strategy, and why SEO became a priority in a new city Why business coaching was the right investment during a major transition, and how to know when it's time to seek outside support The one sentence that shifted Kayla's mindset from panic to confidence when she was freaking out about the move Growth often requires getting uncomfortable and seeking outside support. Whether you're navigating a big transition or simply trying to figure out where to focus your energy next, this episode offers clarity and encouragement to keep moving forward. Connect with Kayla: http://kaylamariphoto.com/ Connect with The Motherhood Anthology Join TMA! Enrollment link - https://themotherhoodanthology.com/photography-mentoring/ Connect with TMA: Website | Membership | Courses: www.themotherhoodanthology.com Free Community: https://www.facebook.com/groups/themotherhoodanthology Our Instagram: instagram.com/themotherhoodanthology Connect with Kim: Site: https://kimbox.com IG https://www.instagram.com/kimbox