August 12, 2025
Episode 139 - Why Email Marketing Actually Works for Photographers (Real Results + Templates)
Motherhood Anthology: Photography Education for a Business You LoveAbout this episode
Social media keeps changing its rules, but email marketing is something you actually own and control. Shannon Vondy shows how she saved her photography business in 2020 by learning email marketing the right way —making $13,000 in one year just from sending emails to her clients. If you're tired of depending on Instagram and Facebook alone to reach your clients, this episode will teach you how to build real relationships through email that lead to more bookings. Key Themes: Own your audience instead of renting it - Why email is safer than social media for reaching your clients Build relationships, not just send ads - How sharing personal stories gets you more bookings than just promoting your services Your subscribers actually want to hear from you - Getting over the fear of "annoying" people who signed up for your emails Make sure your emails get delivered - Simple tricks to land in the inbox instead of spam folders Create an email routine that works - How to send emails regularly without it feeling like a chore Turn everyday life into email content - Easy ways to write interesting emails that show your personality Getting started with email marketing - What platform to choose and how to set up your first email list Connect with Shannon: https://www.theemailclub.co https://www.instagram.com/mrs.vondy Free Welcome Email Template: https://www.theemailclub.co/free-email-template2025 Free eBox (1 month of what to say to your email list): https://www.theemailclub.co/ebox-tma-podcast 14 day free trial on TMA to Flodesk: http://themotherhoodanthology.com/flodesk Join TMA! Enrollment link - https://themotherhoodanthology.com/photography-mentoring/ Connect with TMA: Website | Membership | Courses: www.themotherhoodanthology.com Free Community: https://www.facebook.com/groups/themotherhoodanthology Our Instagram: instagram.com/themotherhoodanthology Connect with Kim: Site: https://kimbox.com IG https://www.instagram.com/kimbox