ARCHIVE: CHANGES IN ENTERTAINMENT MARKET RESEARCH with KEVIN GOETZ

From the GHJ “Media Clips” Archive recorded in October, 2020, KEVIN GOETZ, founder and CEO of Screen Engine/ASI, talks about the highly influential area of market research. He has tested over 6,000 film titles and countless TV programs worldwide and is a trusted consultant to numerous top executives and talent. Kevin is also the author of “Audience-ology: How Moviegoers Shape the Films We Love.” Host Ilan Haimoff leads the Profit Participation Services practice at GHJ. Co-host Jason E. Squire is Editor of The Movie Business Book and Professor Emeritus, USC School of Cinematic Arts.