Big 12 SQUAD - How Revenue Sharing will Impact Texas Tech Red Raiders

College sports face a financial reckoning. Are non-revenue generating programs doomed in the wake of the House settlement? Drake Toll and a panel of Big 12 experts tackle the controversial future of collegiate athletics. The discussion spans the viability of Olympic sports, donor influence on program decisions, and the cultural impact of diverse athletic offerings. Jake Hatch provides insights on BYU's potential scholarship adjustments, while Cody Silvall argues for the growing popularity of wrestling and softball. The group debates the long-term consequences of cutting sports programs on university admissions and campus culture. Tune in for a thought-provoking analysis of the challenges and opportunities facing college athletics in this new era. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.