The Counterintuitive Production Trick That Turned Rap into a Juggernaut| Rick Rubin EP 607

Driven to capture hip hop's raw live energy lacking in early rap recordings, Rick Rubin pioneered aggressive beats and scratches that defined seminal albums launching superstar careers, though commercial ambitions weren't his priority. As a fan and student, Rubin focuses on facilitating artists' purest expression, easily distinguishing forced moments from honest intentions that emotionally resonate. Believing pure presence and vulnerability, not rehearsed perfection, make live performances magical, Rubin argues great bands balance improvisation's spontaneity with consistency displaying their best selves. LISTEN TO THE FULL EPISODE! Sign up for the Greatness newsletter! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.