The Art Coaching Club Podcast

3d ago

Read our most recent Substack: https://hayleypricewhite.substack.com/ Subscribe to the Substack: https://hayleypricewhite.substack.com/subscribe Fashion illustrator Kelsey Linnartz (@linnartzy) built her entire art career on a single moment of courage — one bold introduction that changed everything. In this episode, Kelsey shares how she went from fashion student to landing events with brands like Microsoft, Golden Goose, Alice + Olivia, Neiman Marcus, and more… all by trusting her instincts, betting on herself, and saying yes before she felt ready. We talk about burnout, moving cities, rebuilding community, pricing confidence, hiring interns, navigating creative ruts, and what it really looks like to grow an art business in 2025. If you’ve ever wondered what could happen if you gave yourself just 10 seconds of courage… this episode is your sign. Learn more about Kelsey: https://www.linnartzy.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dec 9

If you’ve ever looked at your creative business and thought, “Everything feels important… so where do I start?” — this episode is for you. Today I’m breaking down a simple, coaching-backed framework to help artists decide what to focus on , reduce overwhelm, and get clear on the priorities that actually move your business forward. We’ll talk about: How to identify your core revenue drivers The visibility platforms that truly grow your art business The systems that make everything easier A decision-making test you can use before choosing any task How to create clarity going into 2026 If you’re ready to walk into the new year with more structure, more confidence, and a clearer plan for your creative business, this episode will give you the tools to simplify and refocus. And because this episode drops right before my Plan Your Most Profitable Creative Year Yet workshop, I’m sharing an exclusive listener-only discount code at the end. It’s your last chance to join us and map out your most aligned and profitable 2026. Sign up here. Perfect for artists, creative entrepreneurs, and anyone building an online or studio-based art business. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dec 2

Today’s episode is a powerful and honest conversation with artist Emma Katherine , whose Western-inspired paintings have exploded in popularity over the past year. We talk about what it’s really like to grow a creative business while balancing motherhood, staying connected to your audience, and navigating the overwhelming parts of success that no one prepares artists for. Emma opens up about: • How her art business has evolved since she was last on the podcast • Balancing life as a new mom and full-time artist • The emotional and logistical side of rapid business growth • How she handles copycats, stolen artwork, and copyright issues • What she’s learned from consulting with trademark and copyright attorneys • Why protecting your creative work matters at every stage • The mindset shifts that help her stay grounded and keep creating • Exciting new partnerships, collections, and events she’s working on Whether you’ve dealt with copying in your own creative career or want to protect your work as your business grows, this episode is full of candid advice, real stories, and inspiration to help you move forward with clarity and confidence. Emma’s work, growth, and perspective offer so much insight into what it looks like to build a meaningful brand as an artist today — and how to stay true to yourself in the process. Follow Emma: @emma_katherineart Website: emmakatherineart.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nov 25

In today’s episode, I sit down with artist Kimberly Castrodale to talk about her winding path from special education teacher to full-time artist, and how motherhood, loss, and everyday life continue to shape her work. Kimberly shares how she discovered her creative identity, embraced a slower evolving style, found meaning in florals, and learned to trust her own rhythm—even when it didn’t match what other artists say you “should” do. We dive into: – How she blended teaching, motherhood, and art before going full-time – The story behind her Wonder Collection and how loss transformed her creative practice – Why florals became her signature (and why she hesitated at first) – How she uses Instagram, her newsletter, and in-person shows to grow her audience – The surprising reason she reduced her studio time—and made better art – Her experience getting into major shows like Loyola and Spotlight on Art – The emotional rollercoaster of being an artist (and how she rides it) – The power of artist friendships, community, and not doing it alone If you’re an artist craving clarity, connection, or permission to build your practice your way, this conversation is full of honest insights, heart, and encouragement. Where to find Kimberly: Instagram: @kimberlycastroale_art Website: kimberlycastrodaleart.com Want to sign up for my workshop? Learn more here Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nov 18

What if your art business could grow through joy instead of hustle? In this episode of The Art Coaching Club , host Hayley Price White sits down with Jen Carmiel , watercolor artist, illustrator, and founder of The Small Joys Club — a monthly art-and-letter membership inspiring people to find beauty in the little things. Jen shares how she built a thriving, sustainable art business through watercolor painting, local art markets, and YouTube — all while working part-time. You’ll hear how she turned her creative ideas into consistent income, earned artist grants, and built a growing online community around authenticity and connection. We cover: How Jen grew The Small Joys Club from one subscriber to hundreds Turning art markets into long-term collectors Getting artist grants and local funding opportunities Monetizing YouTube as an artist (and loving it!) Why being a part-time artist can actually help your creativity thrive The mindset shifts needed to build a joyful, sustainable business If you’ve ever wondered how to grow your art career your way — this episode is full of inspiration and practical ideas you can start using today. Listen now on The Art Coaching Club and get inspired to build your version of success. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nov 11

What happens when you take your art business seriously on social media? In this episode of The Art Coaching Club , Hayley sits down with Maddie Grace Maierhofer — a Savannah-based artist whose joyful, colorful paintings and daily social media presence have transformed her creative career. In just one year, she skyrocketed from 40K to over 160K Instagram followers , grew consistent monthly sales, and even landed a dream collaboration with SMEG USA . They dive into: How posting one reel a day changed Maddie’s business Tips for balancing growth, commissions, and creative energy What to do when shows don’t go as planned Navigating clients, boundaries, and burnout Why consistency matters more than perfection Building brand collaborations as an artist If you’ve been wondering how to grow your art business online or find your rhythm on social media, this conversation is full of honest, practical inspiration straight from someone who’s done it. Listen now and learn how to turn your creative momentum into real results. Follow along @maddiegraceart Also - listen to our last episode (episode 126) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nov 4

What if staying part-time was the secret to building a more joyful and sustainable art business? In this episode, Hayley sits down with Justine Palkowski , artist and founder of Second Shore , to talk about creating authentic coastal-inspired artwork while balancing a full-time career, motherhood, and entrepreneurship. Justine shares her journey from marketer to artist, how she overcame imposter syndrome, and why she believes you don’t have to go full-time to take your art seriously. Together, they explore: Building a brand rooted in authenticity Marketing as a part-time artist Finding your audience (and ignoring the noise) Balancing art, business, and family with intention Turning your creative passion into a sustainable business If you’ve ever wondered how to balance creativity with the rest of life — this conversation will remind you that success doesn’t have to fit one mold. https://www.secondshore.co/ Sponsored by The Next Chapter Travel — a woman-owned travel company designing luxury small-group experiences for women ready to explore the world. Their 2026 trips are open for early interest! Learn more at thenextchaptertravel.com . #ArtBusiness #CreativeEntrepreneur #WomenInArt #ArtCoachingClub #CoastalArt #ArtistMarketing #PartTimeArtist #ArtPodcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Oct 28

If you’ve ever felt like you’re running your art business alone — juggling painting, packaging, marketing, and a million tabs open in your brain — this episode is for you. This week, we’re talking about delegation — how to build systems, support, and structure so you can spend more time creating and less time drowning in admin. My guest is Cara Alford , founder of Allegory Art Consulting , who helps artists and collectors navigate the business side of the art world. Cara works as both an art consultant and a studio manager, supporting artists with everything from pricing and organization to gallery outreach and project management. In this conversation, we talk about: – What art consultants actually do (and how to work with one) – How to know when it’s time to ask for help or hire support – The emotional side of delegation (and letting go of control) – Pricing, growth, and staying aligned in your creative business – How to balance creativity with structure — without losing the magic If you’re ready to stop doing everything yourself and start building a business that supports your art (not the other way around), this episode will show you where to start. Listen now to learn how to grow with ease, delegate with intention, and create more space for what you love most — making art. Connect with Cara: Instagram — @allegoryartconsulting Website — allegoryartconsulting.com Thank you to our sponsor: The Next Chapter Travel — designing all-women, small group luxury tours that blend adventure, authenticity, and connection. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.