About this episode
This episode features a different look at the bourbon industry with CEO and CO-Founder of Unicorn Auctions AJ Heindel. A.J. Heindel is the co-founder of Chicago-based Unicorn Auctions, the website platform that holds monthly auctions for an assortment of spirits and is particularly popular for its whiskeys. Some of the site's flagship products have sold for eye-catching price tags. In a single auction, 40 bottles have gone for more than $2,000 each. One sold for as much as $48,500. Listen as Ben and Joe break down the genius of how this all came together. Please subscribe, follow, and review on all your podcast platforms.