About this episode
As Eric Church and Raj Alva began the development of Whiskey JYPSI, they sought the help of experienced whiskey masters and blenders who could help them reimagine traditional whiskey industry conventions. After countless meetings with master distillers and blenders, they decided Ari Sussman was the first man for the job. After all, Ari had been the head of Spirits Development for Michigan State’s Artisan Distilling Program and an award-winning whiskey maker. But he also had a healthy dose of the JYPSI Spirit in him. Before entering the whiskey world full time, Ari’s career included winemaking in France, bartending on multiple continents, and working with seed banks to revive historic grain varietals for whiskey making. He also raised ostriches and almonds with Bedouin tribes in the Middle East. And when it comes to whiskey, it turns out he is a remarkable experimenter, tinkerer and innovator. “The mad scientist,” they call him. Which made Ari the perfect choice for creating something new. Called Whiskey JYPSI.