How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu

You don’t need lots of employees to achieve impressive growth—but you do need a unique approach to hiring and structuring your team, and accurately measuring your growth efforts. Crystal Widjaja has used scrappy tactics to unlock massive success for Gojek (a wildly successful ride-share app in South East Asia) and is currently the Chief Product Officer at Kumu. In this episode, she shares the exact strategies she’s used as a product leader to hack growth, hire the best, and perfect data collection. Join us. Thank you to our wonderful sponsors for making this episode possible: • Amplitude: https://amplitude.com/ • Flatfile: https://www.flatfile.com/lenny • Eppo: https://www.geteppo.com/ — Find the full transcript at: https://www.lennysnewsletter.com/p/how-to-hire-for-measure-and-unlock — Where to find Crystal: • Website: https://www.crissyw.com/ • Twitter: https://twitter.com/crystalwidjaja • LinkedIn: https://www.linkedin.com/in/crystalwidjaja/ — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — Referenced: • Generation Girl: https://www.generationgirl.org/ • Experiment Design Question Example: https://docs.google.com/spreadsheets/d/1tSrEGpvg19OMKrRg45HGvsZBGz8BkeVc/edit#gid=1841057518 — In this episode, we cover: [00:00] Crystal’s path to product [09:40] How Crystal decided to join a risky startup [11:31] Why haven't super apps emerged in the U.S.? [13:15] What startups in the U.S. can learn from companies in Asia [16:35] How to get intentionally scrappier in your organization [18:28] How to get and utilize scrappy and small data sets [21:26] How to increase retention [22:28] What does and doesn't work in growth? [25:01] The conversion rates Crytsal looks for to determine viability and success [28:03] How founders should think about approaching growth [32:44] Figuring out how to grow and the resources you have at your disposal [34:53] Optimizing the funnel to make growth happen faster [37:40] Crystal's biggest lessons on unlocking growth [40:07] Why most analytics efforts fail and how to avoid failure [44:24] Signs your organization is getting analytics wrong [46:17] The best resources for figuring out how to do analytics right [47:05] Crystal's recommendations for metric tracking stacks. [48:37] How you should set up your growth team originally [51:38] Integrating growth teams or separating them? [52:43] Who should be the first growth hire? [53:55] How to hire a great growth person for your organization [56:55] How to help women and young girls get into STEM (a non-profit that you started) [1:02:07] Where to reach Crystal This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lennysnewsletter.com/subscribe