2. Jerry Greer: CEO of Mountain Trail Press on Self Publishing Like a Pro

As a photographer with over 20 years of industry experience, Jerry Greer is an expert in book publishing, print brokering, and preparing images for 4-color offset printing. In 2000, Jerry founded Mountain Trail Press - an award-winning custom publisher of fine art photography books and calendars that celebrate America’s most scenic places. In this in-depth conversation, Jerry shares the creative process and inspiration behind his latest project, ‘ Dust to Dust’ , a collection of photographs and essays that find common beauty in the land and people of the Appalachian region as it struggles to emerge from a coal-dominated economy. Together, Richard and Jerry describe how photography is bound by reality and how the audience’s expectation of reality separates it from other art genres. Jerry also reveals some of the technical aspects of printing and publishing, explains the importance of color separation, and reveals his top tips on preparing your images for print.. Notable Links: Mountain Trail Press Jerry Greer Photography ***** Hey folks, Richard Bernabe here. If you’re looking for that next-level boost to your creativity and photography skills, you’ve got to check out my Beyond The Lens Newsletter on Substack. It’s like having a backstage pass to everything I explore with my guests here on the podcast - delivered straight to your email inbox. Think practical photography tips, mind-expanding ideas for personal vision, and real-world tactics to level up your craft. Plus I’m sharing my thoughts on travel, conservation, creativity and more. It’s straight to the point, super actionable, and it shows you how to see the world in an entirely new way. If that sounds like your jam, head on over to the Beyond The Lens Newsletter and prepare to take your creative game to new heights! Check it out now