You May Not Be Watching, but Broadcast TV Still Makes Billions

This week, Matt is in New York for the network upfronts, a gathering of the major players in television to present their programming plans for the upcoming TV season to the advertising community. Matt is joined by Bloomberg’s Lucas Shaw to discuss whether advertisers will continue to pay top dollar to these major broadcast networks in a media landscape that is shifting to digital. Host: Matt Belloni Guest: Lucas Shaw Producer: Craig Horlbeck Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices