About this episode
From "elite" pickles to "premium" baby diapers, marketers are constantly telling us to seek superiority — but "by the simple law of averages, most of us have to live a life more ordinary," says sociolinguist Crispin Thurlow. He invites us to embrace mediocrity for a change, offering a different path to contentedness without comparison. Hosted on Acast. See acast.com/privacy for more information.