About this episode
Just 32% of Americans have even “a fair amount” of trust in news reporting . Bet you have feelings about this as a local media consumer! University of Utah journalism professor Jacob Nelson tells host Ali Vallarta how reporters misunderstand their own audiences’ distrust and why local news hits different. Resources and references: “ Imagined Audiences, How Journalists Perceive and Pursue the Public ,” by Jacob Nelson Journalism’s trust problem is about money, not politics [The Conversation] What It Really Means To ‘Disagree Better’ [City Cast Salt Lake] Consider becoming a founding member of City Cast Salt Lake today! It’s the best way to support our work and help make sure we’re around for years to come. Get all the details and sign up at membership.citycast.fm . Subscribe to our daily morning newsletter . You can also find us on Instagram @CityCastSLC . Looking to advertise on City Cast Salt Lake? Check out our options for podcast and newsletter ads . Learn more about the sponsors of this episode: Base Camp Treats - Use promo code CITYCAST20 for 20% off your online purchase The Shop Embodied Patience Live Crude - Get $25 off your facial by mentioning this ad.