Ayesha Coker - Marketing Porsches in North America | Episode 136

This episode we welcome Ayesha Coker, Vice President of Marketing, Porsche Cars North America. A dynamic skillset and an engaging personality help her oversee Porsche’s experiential brand marketing, motorsports in North America, as well as the partnership with the Porsche Club of America. It’s a fascinating look into how Porsche views its customers and attracts new fans to the brand.