About this episode
Paul talks with Michael who has a kitchen design just a little too tight. Or as Paul says “ten pounds of sausage in an eight pound wrapper.” Paul also talks about The IKEA Effect which is a common psychological delusion that all kitchen designers must face daily from their customers. For those curious: The IKEA effect was identified and named by Michael I. Norton of Harvard Business School, Daniel Mochon of Yale, and Dan Ariely of Duke, who published the results of three studies in 2011. In these studies, researchers found that consumers valued their own work product far above what would be considered reasonable or rational. For example, the majority of people attempting origami for the first time irrationally rated their own creations above those of origami masters.