About this episode
Scott Porch, founder of Big IP, which operates the business side of several popular lifestyle podcasts like The John Campea Show, Happy Sad Confused, Star Wars Explained, discusses that state of podcasting, and how it is morphing. He acts as something of a talent manager in expanding these podcasts into more well rounded media companies, with revenue coming from memberships and events. The growth of these businesses will not be driven by ads necessarily. "Podcasters are influencers in a lot of respects and they monetize like an influencer in a lot of respects,” Scott noted. Skip to topic: 00:00 Navigating the Complex World of Podcasting and Monetization 01:25 Introducing Scott Porch: The Podcasting Pro 02:31 The Intricacies of Podcast Production and Distribution 07:33 Exploring the Podcast Landscape: Growth, Challenges, and Opportunities 15:25 The Evolution of Podcasting: From Audio to Multi-Platform Engagement 19:30 The Future of Podcasting: Diversification and Creator Economy 26:25 Understanding Podcast Subscriptions and Membership Models 35:06 The Realities of Podcast Touring 37:52 Monetization Strategies in Podcasting 42:14 AI's Impact on Podcasting and Content Creation 48:36 The Debate Over Long-Form Podcasts 53:23 Challenges and Strategies in Podcast Distribution 58:50 Sponsorship and Monetization in the Podcast Industry