About this episode
In a session recorded at the Cannes Lions, Hearst Magazines CRO Lisa Ryan and Jen Dorre join the show to discuss how the publisher is responding to the shifts in advertising to performance-focused channels, including retail media and platforms. Skip to topic: 00:00 Introduction 01:36 Realism in Publishing and Growth Strategies 04:45 Focus on Audience and Data Utilization 07:33 Innovative Ad Products and Consumer Engagement 13:03 Challenges and Opportunities in Attribution 14:26 The Role of Brand Storytelling 16:37 Hearst's Commerce Business 18:53 Understanding Consumer Behavior with AI 20:39 The Future of Programmatic Advertising 24:04 Premium Ad Strategies for Publishers