About this episode
Publishing is shifting from prioritizing breadth to rewarding depth. That starts with understanding the audience — and its segments — more granularly in order to create a more sustainable and varied business foundation. Cory Munchbach, CEO of BlueConic, shares her view of the next chapter. Skip to topic: 00:00 Introduction and Media Challenges 01:02 Welcome to The Rebooting Show 01:44 Discussion on Audience vs. Consumer 03:38 Key Takeaways from the New Growth Agenda 07:22 Challenges in Media Transformation 09:37 The Role of Technology and Organizational Structure 13:01 Existential Threats and Industry Nostalgia 18:22 Adapting to a Consumer-First Strategy 25:59 Navigating Data Collection and Audience Insights 30:16 The Role of AI in Audience Understanding 36:00 The Future of Personalization and Content Delivery 38:55 Transparency, Privacy, and Value Exchange 44:47 The Future of Advertising and Publishing