What is Public Relations? And How Can You Be Your Own PR Pro! With Julie Lokun

Are you an entrepreneur, author, podcaster, or creative professional looking to generate real buzz around your brand? In this jam-packed episode of the Creative Entrepreneur Podcast , host Julie Lokun shares insider public relations (PR) strategies to help you elevate your visibility like a true PR expert. Julie dives deep into why social media isn't enough, and what you need to do to truly stand out in a crowded digital space. From leveraging Google Alerts for competitor research to crafting the perfect media pitch that gets noticed, Julie offers practical, actionable tactics you can implement right away. You'll also learn how to build lasting relationships with journalists, master the art of pitching, and ensure your stories are newsworthy and irresistible to the media. In this episode, you'll learn: Why social media alone isn't the key to sustainable publicity How to use Google Alerts for competitive PR intelligence The importance of owning your online real estate (websites, email lists, journalist contacts) How to identify trending news hooks and tie them to your brand What makes a pitch powerful — and the ideal word count Five must-have elements for every successful media pitch The best tools for finding journalists and reporters (Muckrack, Help a Reporter Out) Why you should always include a media sheet and critical links The power of persistence: how to handle rejection and keep “casting media” Resources mentioned: Google Alerts Muckrack Help a Reporter Out (HARO) Ready to amplify your brand and attract more opportunities? Connect with Julie Lokun for a free guide on how to write the perfect press release and get your story in front of the right outlets. Subscribe, rate, and review the Creative Entrepreneur Podcast for more expert insights on building your brand, attracting media attention, and growing your business! 🎙️ Unlock Your Creative Potential with The Creative Entrepreneur Podcast JOIN US LIVE FOR THE ICONIC BUSINESS CONFERENCE IN FEBRUARY: www.cre8tivecon.com Are you a visionary, dreamer, or changemaker ready to ignite your brand , scale your business , and turn passion into profit ? 🔥 Subscribe now to The Creative Entrepreneur Podcast — the go-to podcast for creative entrepreneurs , business coaches , startup founders , and innovative thought leaders who are ready to break barriers and dominate their industries. 🌟 Hosted by Julie Lokun , founder of Cre8tive Con , this top-rated show delivers expert interviews , marketing strategies , branding tips , and real stories that inspire bold action and next-level success. ✅ Don't miss your chance to: Learn from top entrepreneurs and influencers Get actionable advice to grow your audience and impact Stay ahead with the latest podcasting , PR , and personal branding trends 🎧 New episodes every week! 📲 Hit Subscribe on Apple Podcasts , Spotify , or wherever you listen. 🚀 Visit www.cre8tivecon.com to level up your creative journey today! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.