About this episode
Have you been wondering if the topic of your show is too narrow, too small, or too niche? Podcasts with incredibly narrow topics often thrive. These “super niche” shows activate a community and compel real engagement in a way that podcasts with a broader audience simply can’t. In this episode we introduce you to Bailey Bauman, host and creator of the Cloth Diaper Podcast, which has recorded 96 episodes to date. Bailey Bouwman has successfully cultivated an audience of 2.3K subscribers on YouTube and a Podcaster with a VERY ENGAGED audience of 300 listeners or more. With audiences that span from her native Canada to the Far East, Bailey reaches passionate people from all over the globe. Through her podcasting and vlogging efforts, Bailey has become a “go-to” within the cloth diapering community. She is deeply involved in the formation of a new industry association that will likely emerge in 2022 and which seeks to bring cloth diapering back into the mainstream. Corinna Bellizzi interviews Bailey Bauman as they discuss how and why cultivating an engaged audience is so important, the types of tools they use to market to these audiences, and the importance of “merch” or branded merchandise to cultivate a deeper connection with inspired audience members, guests, and affiliates. Topics discussed include: About Bailey Bouwman Bailey Bouwman is the co-founder of the Cloth Diaper Association. She admits that nobody talks about diapering until they are full into “the diaper situation” and she’s made it her mission to ensure cloth diaper use re-enters the mainstream. She invites you to waste less, spend less, and embrace cloth diapering. Bailey Bouwman’s Website Cloth Diaper Podcast – YouTube Other Podcasts Mentioned Care More Be Better: https://caremorebebetter.com Motorcycles & Misfits: https://motorcyclesandmisfits.wordpress.com/ Join Our Community Of "Dragonflies" And Reach For Your Dreams Follow us on all social spaces @themediacasters Join The Mediacasters Community FREE for a limited time: h ttps://themediacasters.mn.co Instagram: https://www.instagram.com/t hemediacasters Podcast website: https://t hemediacasters.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.