November 17, 2024
Write A Book and Change Your Business and Brand with Lauren Erickson (THE HOMEGIRL)
Creative Entrepreneur: A Podcast For Business Growth, Strategy and MonetizationAbout this episode
Write a book and change your business and brand with Lauren Erickson. Writing a book gives you the opportunity to get on stages, get seen and leverages you as an expert. Writing a book, while it is a challenging pursuit can change everything! Introduction & Host Background [00:00:00] Host's credentials: a number one Amazon bestselling author, marketing expert, and current work with entrepreneurs. The Writing Process [00:01:02] Stages of writing: Getting the idea, romanticizing, writing consistently, and editing. Importance of consistency and self-editing tips. Publishing Options [00:04:00] Overview of self-publishing, traditional publishing, and hybrid publishing. Pros and cons of each model. Traditional Publishing Deep Dive [00:05:00] The importance of agents and representation. The timeline and challenges in securing a book deal. The business side: Contracts, royalties, and marketing responsibilities. The Business of Books [00:07:00] Transition from writing to the business aspects. The significance of marketing and promotion, especially for debut authors. Leveraging connections and understanding the publishing industry's slow but prestigious nature. Marketing Strategies for Authors [00:10:48] Setting aside a portion of the book advance for marketing. Tips on building a brand and audience before the book launch. If Starting Over: Step-by-Step Plan [00:16:00] Building brand awareness and platform first. Detailed steps on identifying a niche, target audience, and ideal platforms. Growing a following through consistent content and cross-promotion. Using market feedback to draft, write, and publish the book. Conclusion & Call to Action [00:20:00] Encouragement to viewers to ask questions and engage. Request for likes and subscriptions to help grow the channel. WE ARE CRE8TIVES - www.cre8tivecon.com Join Our Community And Create A Buzz For Your Business Welcome to The Mediacasters, the ultimate podcast hosted by Julie Lokun. Join us as we delve into the captivating world of media through insightful conversations with CEOs, celebrities, authors, and media experts. In each episode, Julie Lokun brings you compelling stories and exclusive insights that shed light on the dynamic landscape of the media industry. Discover firsthand accounts from top CEOs, who share their strategies and experiences in navigating the ever-evolving media realm. (Like Gary Vaynerchuk)! Be prepared to be starstruck as we feature exclusive interviews with renowned celebrities, who reveal their personal journeys and the pivotal role media played in their careers. Gain valuable wisdom from accomplished authors, who unravel the art of storytelling and its transformative power in the media landscape. Our pool of media experts unravels the complexities of the industry, offering deep insights into emerging trends, technological advancements, and the future of media. From digital marketing gurus to social media influencers, we cover it all. The Mediacasters is your one-stop resource for industry expertise and inspiration. Whether you're an aspiring media professional or a seasoned veteran, Julie Lokun and her guests provide actionable advice, practical tips, and thought-provoking discussions to help you thrive in this fast-paced and ever-changing world. Tune in to The Mediacasters and unlock the secrets to success from the visionaries shaping the media landscape. Subscribe now and stay ahead of the curve in this exciting era of media revolution. Follow us on all social spaces @themediacasters Join The Mediacasters Community FREE for a limited time: h ttps://themediacasters.mn.co Get our #1 new book release! The book, Audiocasters teaches you how to launch, market, and, monetize your podcast! Get it here! Instagram: https://www.instagram.com/t hemediacasters Podcast website: https://t hemediacasters.com The network website, with all our community, shows: https://podpage.com/themediacasters To Learn More About Your Hosts: Jules and Corinna JOIN US AT CRE8TIVE CON 2025⬇️⬇️⬇️ USE THE CODE cre8tive 50 TO SAVE $50 off YOUR TICKET www.cre8tivecon.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.