Before You Write Your Book With Lauren Erickson

️️️️️️️️️JOIN US LIVE AT CRE8TIVE CON IN CHICAGO IN FEBRUARY www.cre8tivecon.com A SPECIAL THANK YOU TO OUR HOMEGIRL LAUREN ERICKSON FOR HOSTING THIS EPISODE OF CREATIVE ENTREPRENEUR PODCAST! PLEASE REACH OUT TO HEAR! SHE IS FAMILY AND HELPED TO GROW THIS PODCAST AND CRE8TIVE CON SINCE DAY ONE!️ Home - Lauren Erickson When should I start marketing my book? You should begin marketing as soon as you start writing your book. Early marketing builds anticipation, visibility, and an engaged audience before launch. Do I need a niche as an author? Yes. Identifying your niche helps you attract the right audience, shape your messaging, and create content that resonates deeply with your ideal readers. How do I build an author platform? Start by creating consistent content, engaging with your audience, and choosing two to three strong communication channels such as a podcast, email list, or social media presence. What matters more—followers or engagement? Engagement is far more important. A small, loyal audience that interacts with your content will have a much greater impact on your book’s success than a large, passive following. What types of marketing should authors use? A combination of long-term organic marketing (content creation, audience building, branding) and short-term campaigns (paid ads, launch promos, media appearances) works best. Why is waiting to market a book a mistake? Waiting until the end creates pressure, limits visibility, and reduces your ability to build relationships with readers. Early marketing provides momentum and long-term reach. What You’ll Learn in This Episode Start Marketing Early Why beginning your marketing efforts as soon as you start writing your book prevents rush, stress, and missed opportunities—and dramatically increases your success. Identify Your Niche and Target Audience How defining your niche and understanding your ideal reader influences your messaging, marketing direction, and the overall purpose of your book. Create Targeted, Meaningful Content How to develop content that speaks directly to your audience’s pain points, interests, questions, and needs using your own personal experiences and insights. Explore Multiple Communication Channels Lauren shares how experimenting with various platforms—podcasts, newsletters, social media, blogs—helps you discover where your audience is most engaged. Engagement Over Follower Count Why engagement, trust, and connection matter more than having thousands of passive followers. Build a Personal Brand with Purpose How aligning your brand with your mission, vision, and values creates connection, credibility, and long-term reader loyalty. Long-Term vs. Short-Term Marketing Strategies Insight into balancing organic, long-term content creation with short-term promotional campaigns to maximize your reach and book sales. Why This Episode Matters Many authors wait too long to market their books, leaving them scrambling when launch time arrives. Lauren explains how early, intentional marketing empowers writers to build momentum, establish anticipation, and create a community ready to support and promote their work the moment it's released. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.