Your Personal Brand And The Creator Economy With Lauren Erickson

In the age of the Creator Economy, artistic independence feels like it's on life support. From TikTok to YouTube, artists are no longer just creators—they’re marketers, business managers, and trend chasers in an algorithm-dominated world. This episiode explores the pressure to build a personal brand, the disappearance of artistic independence, and the new economy where creativity is intertwined with self-promotion. Featuring insights from creators like Ricky Montgomery and Rachel Kay Albers, we dive into how social media has reshaped what it means to "make it" in the modern world—and at what cost. – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – *RESOURCES MENTIONED* 👉 VOX: Everyone's a Sellout Now: https://www.vox.com/culture/2024/2/1/24056883/tiktok-self-promotion-artist-career-how-to-build-following 👉 The Nineties by Chuck Klosterman: https://www.thriftbooks.com/w/the-nineties-a-book_chuck-klosterman/28542088/item/53731304/?utm_source=google&utm_medium=cpc&utm_campaign=high_vol_frontlist_standard_shopping_customer_acquisition&utm_adgroup=&utm_term=&utm_content=689361939032&gad_source=1&gclid=Cj0KCQiAo5u6BhDJARIsAAVoDWsGIjbFq9TB39rNEkVrlgew8tTNYR-VvhclNtANKMLhsnTy80Knke8aAv19EALw_wcB#idiq=53731304&edition=59454629 👉 Israel Daramola: https://defector.com/ – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – 💡 CALLING ALL CREATIVE ENTREPRENEURS! 💡 Cre8tive Con is a 2-day networking event for creative entrepreneurs and marketing professionals designed to amplify their message and expand their influence. 🗓️ February 21-23, 2025 📍 The Intercontinental Hotel in Downtown Chicago 🌐 https://www.cre8tivecon.com/ 🎬 @Cre8tiveCon WE ARE CRE8TIVES - www.cre8tivecon.com Join Our Community And Create A Buzz For Your Business Welcome to The Mediacasters, the ultimate podcast hosted by Julie Lokun. Join us as we delve into the captivating world of media through insightful conversations with CEOs, celebrities, authors, and media experts. In each episode, Julie Lokun brings you compelling stories and exclusive insights that shed light on the dynamic landscape of the media industry. Discover firsthand accounts from top CEOs, who share their strategies and experiences in navigating the ever-evolving media realm. (Like Gary Vaynerchuk)! Be prepared to be starstruck as we feature exclusive interviews with renowned celebrities, who reveal their personal journeys and the pivotal role media played in their careers. Gain valuable wisdom from accomplished authors, who unravel the art of storytelling and its transformative power in the media landscape. Our pool of media experts unravels the complexities of the industry, offering deep insights into emerging trends, technological advancements, and the future of media. From digital marketing gurus to social media influencers, we cover it all. The Mediacasters is your one-stop resource for industry expertise and inspiration. Whether you're an aspiring media professional or a seasoned veteran, Julie Lokun and her guests provide actionable advice, practical tips, and thought-provoking discussions to help you thrive in this fast-paced and ever-changing world. Tune in to The Mediacasters and unlock the secrets to success from the visionaries shaping the media landscape. Subscribe now and stay ahead of the curve in this exciting era of media revolution. Follow us on all social spaces @themediacasters Join The Mediacasters Community FREE for a limited time: h ttps://themediacasters.mn.co Get our #1 new book release! The book, Audiocasters teaches you how to launch, market, and, monetize your podcast! Get it here! Instagram: https://www.instagram.com/t hemediacasters Podcast website: https://t hemediacasters.com The network website, with all our community, shows: https://podpage.com/themediacasters To Learn More About Your Hosts: Jules and Corinna JOIN US AT CRE8TIVE CON 2025⬇️⬇️⬇️ USE THE CODE cre8tive 50 TO SAVE $50 off YOUR TICKET www.cre8tivecon.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.