Best Protein Powder Alternative (The Ideal Protein Bar for Muscle Building) | Ep 331

Join Physique University (free for 2 weeks) to get a custom, flexible nutrition plan so you can enjoy foods that feel good! – How do you know what’s actually in your protein bar? Could sweet potato be the secret ingredient that changes the game? I had a conversation with Tony and Lori, the husband-and-wife team behind Muscle Up Bars, the protein bars born from a dream and built for real performance. We talk about what sets their bars apart in a crowded market: a clean ingredient list, balanced macros, and the power of simplicity. Whether you’re a CrossFitter, busy parent, or just someone trying to fuel smarter, this will help you understand what to look for in your supplements and why quality matters. Today, you’ll learn all about: 2:29 – Dreaming the first recipe 5:00 – Why sweet potato is the star 9:11 – Breaking down the sugar-to-protein ratio 13:16 – Why texture makes it taste real 20:32 – Disrupting the market with simplicity 23:02 – When and how people use the bars 26:28 – Scaling up without selling out 39:15 – Handwritten notes and customer love 49:32 – Outro Episode resources: Website: muscleupbars.com Instagram: @muscleupbars Support the show 📱 Get Fitness Lab - Philip’s science-based AI app for fat loss, muscle building, and strength training for people over 40. It adapts to your nutrition, recovery, and training to improve body composition without guesswork. 🎓 Try Physique University - Evidence-based nutrition coaching and strength training to help you lose fat, build muscle, and master your metabolism with support and accountability (free custom nutrition plan with code FREEPLAN ). 👥 Join our Facebook community - Free fat loss, muscle building, and body recomposition strategies for adults over 40 who want practical, science-backed fitness guidance. 👋 Ask a question or find Philip Pape on Instagram