B2B Vault Episode 21: Merchant Services For Developers

Hi, this is Allen Kopelman with another episode of B2B Vault today, we're going to talk about how does Nationwide Payment Systems and the payment advisory board. How do we work with merchants who are developers, developing software, developing websites, ISV, independent software vendors, SAS companies, software as a service? You know, we've been working with banks in this area, work with people who want to become a pay FAC, but today we're gonna dive into mostly like developers. So if you're a software developer and you're developing software for your business and you want to integrate payments and to that software, there are many directions you can go into. So we work with developers and we have open API. We have a restful API, and we have also had an API that integrates into apps. And that's a huge thing now because apple and Google kind of loosened up the reigns. Why give them 30% of the money that you're making from your app? When you could drop in a program. Now that's compatible with apps to accept payments without paying the social media people, uh, 30% of the money. So what we also try to do is show you how you can also take your software company. And let's say you have software, and then you're going to sell that software to businesses. And then those businesses are going to need to accept credit cards. So we show you how you can take your software company and turn it into a cool FinTech company and use what we call, pay FAC in a box. You can go from zero to a hundred and about less than 30 days, and we can show you how that's done. And it's, I wouldn't say easy, but, you know, a lot of companies are trying to integrate payments into their products and they don't do the homework that they need to do and find out what is the lowest-cost way, how to do it the quickest way, how to do it and how to make a revenue from that. Because it's very important. You want, you're developing this software. You want to control it from end to end. You want to control the software. Customers are Cyrus, and now the payments. So we work with you and we get you hooked up with our development team, with development teams that are working with different companies. So we work with several different companies. So we're basically like your payments consultant. Okay? And so we consult with you, we find out what are your needs? Are you going to need an EMV device? Is this all going to be on the internet? You know, what type of businesses are you going to be targeting with your software? Is this just for you and your software and what are your needs going to be? So, you know, are you going to be operating in a style of a marketplace, you know, and all these different things. So we work with you to figure out, you know, what direction you need to go, go into, you know, is there going to be card-present and non card present transactions and e-commerce transactions like, how's that all going to go?