S1 EP12 Overland Rig Loyalty - Why Do We Form Brand Tribes (With Frontier State Overland)

Will and Chris (Frontier State Overland) discuss what makes us so loyal to car manufacturers...why that's a good thing, and why it can turn bad when these Brand Tribes start arguing on who's rig is the best. This is a really interesting topic as there are so many different tribes out there that all hold very emotional connections to their rigs. Join us we navigate this topic and try to figure out the deeper connection we feel to our rigs as Overlanders. The folks over at Wheeled Lyfe, sent us a hat and sweatshirt. If you know Kate and I, you'll know we're suckers for startups, and love watching new companies make their mark. For that reason we are including a link to their apparel website, which has some pretty cool designs for folks who are into the off-road/overlanding lifestyle. We have no affiliate relationship and are not sponsored by them (other than the cool hat/sweatshirt they sent). https://wheeledlyfe.com/