Why Is It So Hard to Innovate? (Hint: There’s a Better Way) (with Alexander Wennerberg)

Innovation is often portrayed as the holy grail of business success—a mystical outcome that many strive for but few achieve. In this episode, Hannah Clark is joined by Alexander Wennerberg—Founder of Hives.co—to demystify this concept, arguing that innovation is not the ultimate goal but a positive byproduct of constant pursuit and progress.