Copywriter & Brand Voice Specialist Sarah Rose

Today we're talking to Sarah Rose. Sarah is a Creative Copywriter and Brand Voice Expert—but you could really call her a brand voice chameleon. She specializes in creating and maintaining personalized brand voices for authors, artists, and creative entrepreneurs. Previously an in-house copywriter for the quirky dog toy company BARK, Sarah decided to found her own copywriting business (Sarah Rose Writes) and take the joy of writing with a personable brand voice like BARK’s to the small businesses and solopreneurs who dread marketing themselves the most. Her work combines creative writing with marketing strategy to help make marketing yourself easier, more effective, and more enjoyable overall. In the episode you’ll hear about: How to make marketing more fun Establishing your brand story and voice Learning the language of your target audience Benefits of narrowing down your focus Being prepared for a layoff How to find new career direction Sarah’s story of going from corporate to entrepreneurship How to keep the love for what you do alive Connect with Sarah: Website: https://sarahrosewrites.com IG: https://www.instagram.com/sarah.rose.writes/ LinkedIn: https://www.linkedin.com/in/sarahrosearman/ If you enjoyed this episode, follow the podcast, share it with someone you know and leave a review! Let’s connect on IG www.instagram.com/careerintechnicolor Xo, Baiba Support the show