Turning A Social Media Brand Into A Business, with Rachel Brathen of Yoga Girl

Just a few years ago, Rachel Brathen, a.k.a., “Yoga Girl,” was sharing her experiences with yoga on a growing little platform called Instagram while trying to fill a small class of 30 at a local studio.Today, Brathen has more than 2M followers on Instagram, is a serial entrepreneur, a New York Times best-selling author, and the founder of three different not-for-profits. How did she do it? In this episode, Brathen chats with Sophia about what it’s like to go from being a broke yoga teacher in Latin America to owning multiple international businesses, what living and working in Aruba is like and how we can all manage the ups and downs of social media.For more on all things Yoga Girl, go here--> https://www.yogagirl.com/ To stay up-to-date on Rachel's life in Aruba, follow her at --> https://www.instagram.com/yoga_girl/ If you have any feedback or questions on the show, get in touch with us at: podcasts@girlboss.com Learn more about your ad choices. Visit megaphone.fm/adchoices