Matt Taylor | Tracksmith, Brand Marketing, Growing The Sport Of Trail Running

In this episode, we talk with Matt Taylor, the Founder of Tracksmith . For those not familiar, Tracksmith is a running brand based out of Boston, MA that serves the "dedicated amateur runner", a phrase that caught my attention and a persona that we talk a lot about in this episode. We go deep on that subject. We also talk about differentiation, community building, athlete sponsorship models, lessons of entrepreneurship, and running trends he’s noticing. Matt is a great entrepreneur, a great brand marketer, and as I learn in this conversation - a great commentator on our sport as well. I think you will really enjoy this one. Support the show