The UTMB Era, Power Plays, and Trail Running Business Ideas (Long Run Archives #32)

First up, Tim Tollefson returns to the show. In some ways, trail running is still having its “What Are We Even Doing?” moment. Through that lens, we take a look at the UTMB era, the rise of pro circuits, what the pros care about, and what happens when a grassroots sport takes bigger steps towards big-time structure. After that, I'm joined by Alyssa Clark for a roundup of trail running business news and ideation. Enjoy! Partners: Norda - check out the 005: the lightest, fastest, most stable trail racing shoe ever made ( https://nordarun.com/ ) Momentous - use code SINGLETRACK for up to 35% off your first order ( https://livemomentous.com/ ) deltaG Ketones - use code Singletrack20 at checkout on their website to get 20% off your next order ( https://partners.deltagketones.com/SINGLETRACK20 ) Raide - Making equipment for efficient human-powered movement in the mountains ( https://raideresearch.com/ ) Gorewear - use code SINGLETRACKPOD30 at checkout on their website ( bit.ly/3JVNIbL ) to get 30% off your purchase. Naak - use code SINGLETRACK15 at checkout on their website ( https://www.naak.com/ ) to get 15% off your purchase. Additional Links: Follow Tim on Instagram , Strava , Mammoth Trail Fest Follow Alyssa on Instagram , Strava , Website Follow Finn on Instagram , Strava , Youtube Support the show