Behind The Scenes: Mammoth Trail Fest (Tim Tollefson Interview) + Special Guest Lauren Osbourne

This is a two-part episode from conversations recorded at the Running Event in Austin, TX this past November. First, I'm joined by Tim Tollefson who provides a race-directing behind-the-scenes look at the Mammoth Trail Fest. Then I'm joined by Lauren Osbourne who shares lessons learned from building a modern speciality running retail store - Exchange Running Collective - in Nashville, TN. Timestamps: (1:48) - whether trail running events should have points of view (4:51) - the role of brand partners at trail running events (5:56) - race director off-season activities, business challenges (13:49) - event permitting for trail races (20:49) - inspirations for Mammoth Trail Fest (27:58) - more brand partnerships discussion (36:13) - golden trail series relationship (41:04) - Tim Tollefson parting thoughts (43:26) - how to enter the running retail space (45:47) - lessons learned working for Nike (52:15) - intentionally creating in-store community environment (57:00) - Nashville running scene (61:05) - running memberships, unique inventory (64:20) - advice for starting a running store, the zero to one Partners: Naak - use code SINGLETRACK20 at checkout on their website ( https://www.naak.com/ ) to get 20% off your purchase. Rabbit - use code Singletrack10 at checkout on their website ( https://www.runinrabbit.com/ ) to get 10% off your next order. Pillar Performance - use code SINGLETRACK at checkout on their website ( https://pillarperformance.us/ ) to get 15% off your next order. deltaG Ketones - use code Singletrack20 at checkout on their website ( https://www.deltagketones.com/SINGLET... ) to get 20% off your next order. Additional Links: Mammoth Trail Fest Exchange Running Collective Follow Finn on Instagram , Strava , Twitter , Support the show