About this episode
In this episode, we’re joined by returning guests Abby Levene of Outside Magazine and Kelly Newlon of RAD Boulder. Together, we dive into the big news of Tara Dower’s groundbreaking sponsorship deal with Altra, which positions her as one of the higher-paid athletes in the ultra-trail running world. Timestamps: 00:30 Introduction to Tara Dower's Contract with Altra 06:22 Gender Pay Inequality in Sports 09:26 The Role of Non-Disclosure Agreements in Athlete Contracts 13:42 Market Dynamics and Athlete Compensation 16:37 The Impact of Tara's Contract on the Trail Running Community 19:28 The Future of Sponsorships in Trail Running 22:21 Tara Dower's Unique Position in the Sport 25:36 Measuring Success for Brands and Athletes 28:30 The Evolution of Altra's Brand Strategy 35:28 The Evolution of Athlete Representation 39:01 The Role of Agents in Ultra Trail Running 50:48 The Future of Sports Reporting 54:39 The Concept of a Signing Day in Trail Running 56:48 Safeguarding Athlete Obligations 01:01:55 Final Thoughts on Tara's Impact Partners: Naak - use code SINGLETRACK20 at checkout on their website ( https://www.naak.com/ ) to get 20% off your purchase. Rabbit - use code Singletrack10 at checkout on their website ( https://www.runinrabbit.com/ ) to get 10% off your next order. Pillar Performance - use code SINGLETRACK at checkout on their website ( https://pillarperformance.us/ ) to get 15% off your next order. deltaG Ketones - use code Singletrack20 at checkout on their website ( https://www.deltagketones.com/SINGLET... ) to get 20% off your next order. Additional Links: Abby Levene - Outside Mag Article Kelly Newlon - RadBoulder Follow Finn on Instagram , Strava , Twitter , Youtube , and Patreon Support the show