Scott Dunlap | Adidas Runtastic, Strava “GOAT” Program, Future of Connected Athletes

Scott Dunlap is the VP of Mobile at Adidas and the GM of Runtastic, a subsidiary of Adidas where he is creating the future of the quote un quote connected athlete. In this conversation, we talk about: being an early voice in the ultrarunning media contributing to the blogging wave of the late 2000s and early 2010s a few of his popular articles including his idea for the Strava GOAT program and whether endurance sports are a luxury good the role that technology companies play in promoting and facilitating more outdoor activity the application of web 3 technologies to the trail and ultra world and how athletes and creators stand to benefit the state of trail and ultrarunning Sponsors: Rabbit - use code Singletrack20 at checkout on their website ( https://www.runinrabbit.com/discount/SINGLETRACK20 ) to get 20% off your next order HVMN - use code Singletrack20 at checkout on their website ( https://hvmn.com/SINGLETRACK20 ) to get 20% off your next order Timestamps: (1:54) - background in trail and ultrarunning (7:42) - being an early voice in the ultrarunning media (16:08) - the idea of the Strava “GOAT” program (22:54) - the confluence of trail running and Silicon Valley influences (28:01) - explaining the Adidas Runtastic App (34:19) - how essential community and gamification will be to future outdoor activity (41:46) - other important influences in the technology community on outdoor activity (45:43) - speculating on shifts in consciousness when 1 billion athletes are connected worldwide (52:09) - understanding the application of web3 technology to the trail and ultra running world (61:10) - understanding move2earn, STEPN (70:31) - how professional athletes and creators in trail and ultra could benefit from these new technologies, platforms (78:20) - thoughts on the state of trail and ultrarunning (82:48) - final thoughts Links: Connect with Scott on LinkedIn Follow Scott on Twitter Adidas Runtastic Article - Strava GOAT Program Article - Are endurance sports a luxury good? Book - Ecotopia STEPN Additional Episodes You May Enjoy: 131 - Jonathan Levitt | For The Long Run Podcast, State of Running Content, Athlete-Sponsorship Landscape 130 - Robin Thurston | MapMyRun, Connected Fitness, Outerverse, Future Of The Outdoor Media Industry Support the show