Jonathan Levitt | For The Long Run Podcast, State of Running Content, Athlete-Sponsorship Landscape

Jonathan Levitt is the Host of the "For The Long Run" Podcast , a show that explores the why behind what keeps runners running long, strong, and motivated. In this conversation, we talk in-depth about the state of running podcasts, changes in the athlete-sponsor landscape, and how to build a career in the endurance world. Sponsors: Rabbit - use code Singletrack20 at checkout on their website ( https://www.runinrabbit.com/discount/SINGLETRACK20 ) to get 20% off your next order HVMN - use code Singletrack20 at checkout on their website ( https://hvmn.com/SINGLETRACK20 ) to get 20% off your next order Timestamps: (5:17) - riffing on what's damaging to the craft of running podcasting (12:58) - sponsorship dilemmas, incentives in running podcasting (16:08) - considering how sponsors spread in the running world (18:15) - Jon's background in the endurance sports world (37:42) - the "burnt ends" philosophy of running content creation (44:36) - how to serve your podcast audience (49:11) - optimism and pessimism in the running podcast space (54:19) - not overcomplicating running content creation (59:47) - endemic versus non-endemic sponsors in running (72:10) - the opportunities non-endemic sponsors provide to the running world (78:16) - how athletes can identify and start non-endemic sponsor relationships (85:33) - understanding and appreciating the sponsorship grind (95:51) - importance of supporting running creators (102:20) - investing more into performance, content creation, lifestyle (111:43) - the changing athlete-sponsor relationship (121:23) - examples of the changing athlete-sponsor relationship (130:49) - next evolutions in the running media space (134:00) - opportunities for next generation running content creators (140:47) - what's next for Jon and For The Long Run Podcast Links: Check out "For The Long Run" Podcast Follow Jonathan on Instagram Follow Jonathan on Twitter Additional Episodes You May Enjoy: #130 - Robin Thurston | MapMyRun, Connected Fitness, Outerverse, Future Of The Outdoor Media Industry #20 - Zoe Rom | Trail Runner Magazine, Running Journalism, Diversity Talks #3 - Jimmy Daly | Social Media, Content Creation, Branding For Trail Runners Support the show