Where are All the New Pop Stars? (with Billboard's Elias Leight)

There are more pop artists than ever but very few of them seem to be able to grab a serious foothold at the top of the heap. Billboard's Elias Leight has been covering this topic extensively lately and for this week's B-side, he joins DJ Louie to break down why it's become nearly impossible to ascend to pop's A-List in the Tik Tok era, how various factions— from artists, to labels, to fans— are reacting to this and how each may need to adjust expectations for what a successful pop career means in the context of this new paradigm. Read Elias' piece "Pop Stars Aren't Popping Like They Used To " in Billboard Join Pop Pantheon: All Access, Our Patreon Channel, for Exclusive Content and More Buy Tickets to Pop Pantheon Live: Britney's Memoir, Music & Legacy on 11/2 In Pasadena Come to Gorgeous Gorgeous NYC: Halloween Edition on October 27 Come to Gorgeous Gorgeous LA on November 10 Shop Merch in Pop Pantheon's Store Follow Elias Leight on Twitter Follow DJ Louie XIV on Instagram Follow DJ Louie XIV on Twitter Follow Pop Pantheon on Instagram Follow Pop Pantheon on Twitter