About this episode
In this episode, we take a fascinating journey behind the scenes with Adam Brand, the fourth-generation owner of M&S Schmalberg Flowers, the last artificial flower factory of its kind in America. Since 1916, this family-owned business has been handcrafting exquisite fabric flowers that have adorned high fashion, Broadway, Hollywood, and some of the world’s most well-known celebrities and designers. You’ve likely seen their work without realizing it—on Hamilton , Boardwalk Empire , The Radio City Rockettes , Bridgerton , The Gilded Age , and countless other productions. Their creations have been featured by fashion icons such as Oscar de la Renta, Ralph Lauren, and Calvin Klein, and have been worn by stars including Beyoncé, Scarlett Johansson, and Prince Harry and Meghan Markle. Adam shares the rich history of his family’s business, from its early days to the challenges of keeping the craft alive in an ever-changing industry. He also tells the incredible story of his grandfather, Holocaust survivor Harold Brand, whose resilience, perseverance, and sheer determination shaped the company’s legacy. You'll hear how Adam found his own path to becoming the next-generation “flower man,” the artistry behind their handcrafted creations, and the game-changing events that transformed M&S Schmalberg forever. Episode Highlights: (3:15) Adam introduces his company and shares its deep history, which began in 1916 with his great-great uncles. (5:59) The remarkable story of Adam’s grandfather, Harold Brand—a Holocaust survivor, a man of strength and perseverance, and someone who even survived being shot in the neck during an employee dispute. His resilience and work ethic shaped the company and remain an inspiration today. (16:40) How did Adam become the next-generation “Flower Man”? He shares his deeply personal journey and the pivotal moment when everything changed for him. He also talks about longtime employee Miriam, who has watched generations of the family grow up and whose presence in the workshop brings both joy and nostalgia. (24:35) Ever wondered how these extraordinary flowers are made? Adam walks us through the intricate, all-handcrafted process—an art form that is as meticulous as it is beautiful. (35:42) How long does it take to create a custom flower? The answer depends on many factors. A rush order can be completed in 24 hours, but Adam explains why speed isn’t always the best approach. (36:54) In the early 1900s, there were hundreds of artificial flower companies in New York City. Why is M&S Schmalberg the only one left standing? Adam attributes it to luck, magic, and an unbreakable work ethic. He also reminisces about the days when “the streets were alive” with manufacturers like his. (45:20) Adam shares stories of unique custom orders, including how their flowers made it onto Bridgerton . (49:55) Can you recognize a Schmalberg flower when you see one? Probably not—but Adam tells you where to look. (51:28) The phone call they received in 2016 that changed everything—plus a few other game-changing moments that have shaped the company’s future. (55:30) What’s next for Adam and M&S Schmalberg? What’s his vision for the future? (57:10) Is there a question Adam wishes he had been asked? Not really—but he again extends an open invitation for anyone who wants to visit and experience the magic firsthand. (59:15) Want to connect with Adam? Visit www.customfabricflowers.com , call (212) 244 - 2090, email adam@customfabricflowers.com, or stop by Monday through Thursday, 9 AM-6 PM—no appointment necessary! Subscribe & Listen: Don’t miss future episodes! Follow Sew & So Podcast wherever you listen to podcasts. Be sure to subscribe to, review and rate this podcast on your favorite platform…and visit our website sewandsopodcast.com for more information about today’s and all of our Guests.