Cognitive Dissonance In Horse Owners - #072 the Horse's Advocate Podcast

As defined by Wikipedia, 2022 - "In the field of psychology, cognitive dissonance is the perception of contradictory information, and the mental toll of it. (…) Cognitive dissonance is typically experienced as psychological stress(…). According to this theory, when two actions or ideas are not psychologically consistent with each other, people do all in their power to change them until they become consistent. The discomfort is triggered by the person's belief clashing with new information perceived, wherein the individual tries to find a way to resolve the contradiction to reduce their discomfort." I discuss how we get bombarded with contradictory information in horse care. To preserve our sanity, we tightly hold to what we believe, given to us by trusted sources. Who to believe? That depends on how hard we want to dig for information. In the past week, I have had three clear examples of cognitive laziness (from the Wall Street Journal investigation into "fake news") of horse owners wanting to give and willing to pay for "the best for their horses." Yet what they are doing is far from that goal, and they have horses suffering in health. Awareness of the need for effort in learning and finding the truth is the first step in advocating for horses. It is uncomfortable. If you are listening to this podcast, you do more for horses than most owners, trainers, and horse professionals. The only thing to do to leverage your effort is to tell others. Together, we will Help Horses Thrive In A Human World™. ********** TheHorsesAdvocate.com is a website to learn about horses, horse barns and farms. There is a membership side of the website where horse owners can attend live meetings to ask questions and get a deeper understanding of things they have learned on the site. Membership helps support this message, helping to spread it to everyone worldwide working with horses. HorsemanshipDentistry.com is a website that discusses how and why I perform equine dentistry without immobilization or the automatic use of drugs. I only accept new clients in Florida. Make an appointment in FL . HorsemanshipDentistrySchool.com is a website for those interested in learning how to perform equine dentistry without drugs on 97% of horses. There are eight spots a year for interested students PLUS, there is a separate online course for those wanting to learn how to do this but can never get to South Florida for hands-on training. Show support for The Horse's Advocate by wearing a hat or shirt or drinking from a cup, all with the official logo. Go to this link for our swag ( https://the-horses-advocate.creator-spring.com/ ). Please give a thumbs up or 5-star review and share these everywhere. I know horse owners worldwide listen, and the horses need every one of you in "Helping Horses Thrive In A Human World."