Why Soft Serve is Different: Viral Moments, Bill Murray, & New Twists w/ CVT Soft Serve | Knead To Know Baking Podcast

This week on Knead to Know , Gemma and Ami are joined by Joe Nicchi , the creator of LA’s cult favorite CVT Soft Serve and mastermind behind the “influencers pay double” sign that went global. They talk viral ice cream trucks , how Jeff Bezos installed a soft serve machine at home, and why soft serve can’t legally be called ice cream in the U.S. Plus: 🍦 The mystery “Surprise Scoop” shop in NYC with hidden flavors 🇳🇱 The Amsterdam ice cream that was literally just whipped cream 🎉 Ireland vs Europe soft serve obsessions & why Irish dairy makes it different 🎬 And Bill Murray crashing the CVT truck in LA — turning it into a Reddit #1 story overnight 📌 Mentioned Recipes & Links: • Homemade Soft Serve Ice Cream • 2 Ingredient Homemade Ice Cream (No Machine!) • Find CVT Soft Serve 📩 Interested in sponsoring the show? Email: kevin@biggerbolderbaking.com Subject line: “K2K Sponsor” 👩‍🍳 ABOUT KNEAD TO KNOW Knead to Know is the #1 Baking Entertainment Podcast hosted by chef Gemma Stafford and culinary director Ami Shukla . Every week, they share baking trends, fails, foodie stories and bold opinions — all from the Bigger Bolder Baking world. 📺 ABOUT THE BOLD BAKING NETWORK Founded by Gemma Stafford & Kevin Kurtz, the Bold Baking Network is the world’s first streaming network dedicated to bakers. Discover new recipes, diverse creators and bake with confidence anytime, anywhere. Follow the hosts: • Gemma Stafford → https://www.instagram.com/gemma_stafford • Ami Shukla → https://www.instagram.com/sweetlifewithami See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .