About this episode
How Flower Farmers Can Survive (and Thrive) During Hard Times 🌻 In this heartfelt episode, Lisa Mason Ziegler shares real-world lessons from 30+ years of flower farming—through 9/11, the 2008 crash, COVID, and today’s economic uncertainty. Learn how to adapt, pivot, and stay rooted when crisis strikes. 🌱 Whether you're a new grower or a seasoned farmer, this episode offers both inspiration and actionable advice. Mentions Video: Flower Business Opportunities, A Roundtable With The Pros Sign up to receive our weekly Farm News! Shop the TGW Online Store for all your seeds and supplies! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers , owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!