About this episode
Discover essential insights into the world of flower farming, where passion meets perseverance! This episode dives deep into the heart of flower farming, unraveling the layers of determination, business acumen, and preparation needed to thrive. From the first-hand experience of someone who started their journey 25+ years ago, learn about the highs and lows of stepping into the unknown, the resilience required to overcome the myriad challenges, and the critical importance of a strong business foundation to sustain your passion for flower farming. Embark on your path to becoming a successful flower farmer today by understanding the importance of preparation and equipping yourself with the tools needed for a flourishing future in flower farming. Mentions Book: The Flower Farmer by Lynn Byczynski Lisa's Online Course, Flower Farming School Online: Basics, Annual Crops, Marketing, and More! Shop the TGW Online Store for all your seeds and supplies! Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers , owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!