#367: Lennie Larkin's October Q&A, Ask A Flower Farmer

Flower farming is full of beauty, but turning that beauty into a profitable business takes strategy. In this episode, Lennie Larkin breaks down the real numbers behind a thriving flower farm, from understanding profit margins and valuing your time to pricing, marketing, and knowing when to pivot. You’ll learn practical, down-to-earth tips for making smart money decisions, avoiding common pricing traps, and building a farm that not only blooms but lasts. Whether you’re dreaming of your first acre or refining your current systems, this conversation is your roadmap to a more sustainable and rewarding flower business. Mentions Lennie's Upcoming Event (Nov 2025): Sell Your Flowers Summit Lennie’s Instagram: ⁠flowerfarming.forprofit⁠ Lennie's online course: ⁠ Profitable Flower Farming ⁠ Field & Garden #362: "What's Your Problem?" Mentorship Roundtable ⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠ ⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠ The ⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of ⁠⁠⁠⁠ The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers ⁠⁠⁠⁠ , owner of ⁠⁠⁠⁠ The Gardener’s Workshop,⁠⁠⁠⁠ ⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠ and the publisher of ⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠ and ⁠⁠⁠⁠ Florist School Online.⁠⁠⁠⁠ Watch ⁠⁠⁠⁠ Lisa’s Story⁠⁠⁠⁠ and connect with Lisa on social media!