About this episode
Smaller is Better: My Motto for 2025 Today I discuss the concept of “smaller is better,” which is my goal for 2025. This realization hit me after facing challenges in the last two years and was reinforced by a paragraph in my book, The Cut Flower Handbook . When I began flower farming in 1998, I had a limited space of 1.17 acres. I focused on attracting customers rather than just growing flowers. If a bed underperformed, I quickly replanted it for efficiency. Years later, I bought an additional acre and a half, which initially felt like a dream but led to "growing pains." Despite investing in equipment, our efficiency dropped, and our income did not rise as expected. As my operations expanded, chores became overwhelming. I struggled to keep up with planting and weeding, often playing catch-up instead of preventing weeds. Timely actions are critical in maintaining quality. Over time, my business shifted from large-scale production to focusing on select customers and educating aspiring growers. However, I didn’t reduce flower cultivation as much as I should have, resulting in excess work and expenses. As I head into 2025, I aim to optimize flower production by better utilizing our space. We’ve initiated a plan to dedicate specific areas for growing flowers, emphasizing quality over quantity. Friends, behaviors matter in flower farming. In 2025, let’s embrace the idea that smaller is better! Mentions Lisa's book: The Cut Flower Handbook Shop the TGW Online Store for all your seeds and supplies! Sign up to receive our weekly Farm News! The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers , owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!