#198: Why I Never Release Music Without This Promotion Calendar

Struggling to promote your music on social media without burning out? You’re not alone. In this episode, Marc Matthews introduces his 30-day music release promotion calendar for indie musicians, a practical tool designed to eliminate guesswork, boost engagement, and help you post purposefully. You’ll learn what a social media content calendar for musicians is, how a content calendar can improve music promotion, and what tools can help musicians plan and schedule social media content. Marc breaks down how to schedule content types (like teasers, throwbacks, or studio clips), choose the right platforms, and, most importantly, track engagement metrics for your music posts. Marc also shares lessons from my campaigns, how tracking content performance helped his “Half-Life” release outperform “4-Minute Warning” with fewer posts and how to analyse the performance of your music releases online to get better results every time. This episode answers key questions like how to measure the success of your music marketing campaigns and how to track social media engagement for music releases, all while reducing burnout from social media as a music creator. Tune in and grab your free download of the calendar . Let’s make your next release smarter, not harder. Links mentioned in this episode : Grab your FREE 30-Day Social Media Calendar Send me a message Support the show Ways to connect with Marc : Listener Feedback Survey - tell me what YOU want in 2026 Radio-ready mixes start here - get the FREE weekly tips Book your FREE Music Breakthrough Strategy Call Follow Marc's Socials : Instagram | YouTube | Synth Music Mastering Thanks for listening!! Try Riverside for FREE